Multi-channel Credit Card Campaign | Collabria

Youth credit campaign

Collabria is a group that provides credit cards to credit unions across Canada. They support the credit card products with robust marketing campaigns which become tailored to each credit union’s brand.

The youth segment is underserved in the credit card sector, so a very specific card product was created to market to this group. When used wisely, credit cards are a valuable way to build a credit score and this one came with a sweet offer. Banner ads, a direct mail letter, social media assets and emails were created.