Multi-channel Credit Card Campaign | Collabria

Sustainable Bonus Acquisition

Collabria is a group that provides credit cards to credit unions across Canada. They support the credit card products with robust marketing campaigns which become tailored to each credit union’s brand.

There is a unique demographic in certain areas of Canada that value sustainable choices like using transit, car shares etc. This warranted a specific campaign aimed at bonus rewards for users of transit, electric vehicle charging and other ‘green’ ways to use a credit card. This campaign developed directly out of the benefit to the planet and featured an emotive, heart shaped container for the headline superimposed on tropical rainforest leaves. This campaign had all digital executions, including social media video.