Multi-channel Credit Card Campaign | Collabria

Dual Premium Card Acquisition

Collabria is a group that provides credit cards to credit unions across Canada. They support the credit card products with robust marketing campaigns which become tailored to each credit union’s brand.

Collabria’s product group created two new premium card products for their credit union partners. These cards were carefully differentiated into an ‘everyday’ card and also a ‘travel’ type card. They are both excellent products with generous points structures and robust insurances and benefits. How to choose? This concept came out of that very question; do you want This or That?