EMD Serono markets pharmaceuticals for a specific set of therapeutic areas. A set of Corporate Ads were required and had to be created from their existing Brand Guideline. Fonts, colours and graphics were all prescribed but that is where the Bluebrd magic came in.

These ads were developed as series to select from and all fall within the Brand. Initally, our client only wanted one series but through the process realized that all the solutions were excellent options and so we executed all three series.