Premier Bankcard is a US bank located in South Dakota, and their motto is ‘bad credit happens to good people’. They offer credit cards to people who can no longer get credit through other banks. They set up their clients for success with support and tools to educate them.

This project encompassed a rebranding that had a bold presence and communicated confidence and the ability to move forward. The brand was formed of a brilliant colour palette and the graphic design construct anchored by building blocks that represent the steps clients could make toward better credit.

The brand was built from the ground up, executing a photo library representing the multicultural demographic with bold colours and simple tableaus to tell a story of real people moving forward with confidence.

Digital banner ads | Social media posts | Emails | Direct mail | Copywriting | Art Direction | Custom photography | Brand Guidelines